Wethrift
A sharper consumer brand for Wethrift's website and browser extension.
Your company is moving forward. Your brand should catch up.
Komi is an independent brand studio helping established SaaS and technology companies turn outdated or fragmented identities into distinctive brand systems built for their next stage.
“Great designers make things look better. Sharif does something much rarer: he helps you understand your own business more deeply. The strategic work completely changed how we think about Wethrift and gave us a level of clarity we simply didn’t have beforehand.”
Nick DreweCEO, WethriftThe problem Komi solves
The business has changed. The brand has not.
A brand often becomes outdated gradually. The product improves, the team grows, the company moves upmarket, and the identity that once worked begins to undersell the business.
We help technology companies create a clearer, more credible, and more distinctive expression of what they have become.
Common triggers
- Moving upmarket
- Launching or repositioning a product
- Entering a new market
- Consolidating a fragmented brand
- Preparing for a new stage of growth
- Building credibility with customers, partners, or investors
Who this is for
A strong fit
You’re a post-revenue SaaS or technology company
Your product works, but the brand no longer reflects its quality
You’re entering a higher-stakes moment: fundraising, launch, repositioning, or moving upmarket
Your current identity or website makes you look smaller, less credible, or more generic than you are
You want strategy, messaging, identity, and website to work as one system
Probably not a fit
You’re still validating the product or business model
You only need a logo, a few screens, or production support
You’re looking for the cheapest or fastest available option
You want us to execute a direction that has already been fully defined
The final decision will be made by a large committee we cannot work with directly
Tell us what is changing.
Share what has changed in the business, what the current brand is no longer doing well, and where the company is heading next.
Start a conversation
Six short questions, about two minutes. If the project is a strong fit, you will hear back within two business days.