WeThrift project image
Independent brand studio
Distinctive visual identities, built in four focused weeks.
For established companies that have outgrown how they currently look.
Direct senior collaboration throughout. No account layers, no junior handoff.
CapitalPad project image
"Sharif understood not only what we were building, but what the company needed to become. The result felt sharper, more mature, and immediately usable."
Client nameFounder, Company
A complete visual identity in one month.
Each engagement creates the core system a company needs to launch with confidence: identity, visual language, applications, guidelines, and final files.
The process begins with a concise strategic phase, but the emphasis stays on the identity itself and the work needed to put it into the world.
Timeline4 weeks
FormatOne project at a time
Working modelDirect senior collaboration
InvestmentFixed fee
Who this is for
A strong fit
- Your company is established enough to know what it does.
- Your current identity no longer reflects the quality of the business.
- You are ready to make decisions quickly and keep momentum.
- You need a complete visual system, not just a logo.
- You want a focused engagement with a fixed timeline and fee.
Probably not a fit
- The product, category, or business model is still being defined.
- You need ongoing embedded design support.
- You are looking for a low-cost logo-only engagement.
- You need extensive naming, research, or organizational alignment.
- Your decision-makers cannot commit to the four-week schedule.
The month
Set the conditions
We confirm the scope, gather the right inputs, and schedule key decisions before work begins.
Understand and frame
A focused working session establishes the company, category, audience, and creative ambition.
Develop the identity
We present a small number of strong directions, select one, and build it into a complete system.
Prepare the launch
We finalize applications, guidelines, source files, and everything needed for a clean handoff.
The client provides timely feedback and keeps the decision-making group small. That is what allows the work to move quickly without becoming superficial.
01
Judgment
Senior creative thinking throughout, with fewer layers and faster decisions.
02
Focus
One concentrated engagement, one clear outcome, and no sprawling retainer.
03
Range
A visual system designed to work across brand, product, and digital touchpoints.
"The process was unusually clear. Decisions moved quickly, but the work never felt rushed."
Client nameCEO, Company
"Komi challenged our assumptions, gave the team confidence, and created a system we could actually use."
Client nameFounder, Company
Studio / process image
About Komi
Small by design.
Komi is an independent brand studio working with ambitious companies at moments of change: growth, repositioning, new products, and new markets.
You work directly with the person shaping the strategy and the design, supported by a small network of experienced collaborators where the project requires it.
ModelDirect access, focused attention, no junior delegation
CapabilitiesBrand identity, visual systems, and digital expression
LocationCairo, working worldwide
Founded by Sharif El Komi.
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