Wethrift
A sharper consumer brand for Wethrift's website and browser extension.
Challenge
Wethrift, a leading coupon discovery platform, had grown far beyond its original identity, yet its brand had not kept pace. The existing look and feel was bootstrapped and dated, undermining trust and masking the platform’s genuine credibility and care.
Despite being one of the most transparent and user-centric coupon sites in the market, Wethrift struggled with perception. The challenge was to rebuild trust and create a brand that reflected the company’s scale, integrity, and modern spirit: joyful, polished, and unmistakably human.
Approach
The approach centered on reimagining Wethrift as a brand that could balance professionalism with warmth: reliable yet vibrant, functional yet full of life.
The new identity was built around a bright, expressive visual system designed to stand out in a category crowded with generic, transactional brands. Bold color combinations, playful illustrations, and a confident typographic palette came together to signal both energy and trust.
This visual refresh was underpinned by a clear strategic direction: celebrate Wethrift’s optimism and community-driven ethos while reinforcing its credibility through cohesive design. The result was a modern identity that reintroduced Wethrift as a trusted, distinctive, and approachable name in the savings space.
Like what we did for Wethrift?
We can do the same for you. Tell us what has changed in the business, what the current brand is no longer doing well, and where the company is heading next.
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