Understand
We clarify the business, audience, competitive landscape, and reason for change.
About Komi
Small, senior-led, and built around the business.
Komi works closely with leadership teams at SaaS and technology companies to clarify how the business should be perceived and translate that into a distinctive identity.
Closely involved from strategy to rollout.
Komi is an independent brand studio led by Sharif El Komi. The studio stays intentionally compact so strategy, creative direction, and design remain connected throughout the engagement.
Projects are shaped around the company, its audience, its market, and the change the brand needs to support.
ModelStrategy and design led by the creative director
CapabilitiesBrand identity, websites, brand systems, and digital expression
01
Built around the business, not a house style
Every identity begins with the company’s position, audience, and competitive environment. The result should feel specific to the business, not like another version of the studio’s previous work.
02
Creative director involvement throughout
Strategy, creative direction, and major design decisions remain directly led by Sharif throughout the engagement.
03
Designed for real use
The identity is developed through the surfaces where customers actually experience the company, including the website, product, sales materials, launch communications, and internal brand tools.
What we help with
Every engagement is shaped around the company’s stage, market, and reason for change. The work can cover strategy, identity, website, product expression, and the rollout materials needed to make the brand usable inside the business.
Scope is adapted to the company and agreed before the engagement begins.
StrategyBrand strategy
StrategyPositioning and messaging
IdentityVisual identity
SystemsBrand systems
DigitalMarketing websites
DigitalWeb design
DigitalProduct and digital brand expression
RolloutLaunch and rollout materials
RolloutBrand guidelines
The process is structured enough to keep decisions clear, but flexible enough to respond to the business, the team, and the applications the brand needs to support.
Define
We establish the strategic direction, positioning, and creative territory.
Create
We develop the identity and test it across the company’s most important applications.
Launch
We prepare the system, guidelines, and assets needed for a consistent rollout.
Sound like the right fit?
If the way we work matches what your company needs, tell us what is changing in the business and where it is heading next.
Start a conversation
Six short questions, about two minutes. If the project is a strong fit, you will hear back within two business days.