SaaS Positioning Strategy: A Practical Framework for Founders
Make your SaaS product's value clear: understand your customers and their alternatives, define a position you can support, and test how you explain it.
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Notes from the studio.
Thoughts on brand strategy, identity, and websites for technology companies.
When Your Brand Doesn't Match Your Product Anymore
Your SaaS product has moved on. Has your brand? Audit your website, product, and sales materials to decide what needs updating and whether a full rebrand makes sense.
Continue readingTell us what is changing.
Share what has changed in the business, what the current brand is no longer doing well, and where the company is heading next.
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