DataDocks
A robust identity for a dock scheduling platform serving operators.
Challenge
DataDocks, a specialized dock scheduling tool, lacked a distinct brand identity, limiting its presence in a crowded SaaS market.
The goal was to rejuvenate the brand for an audience of experienced upper-management professionals, blending modernity with established reliability to create a compelling and relevant identity.
Approach
Komi developed an identity that echoed the strengths of late twentieth-century brands, known for robust and clear visual communication.
Strong, impactful typography and an illustration style rooted in realism helped the brand connect with a mature, experienced audience while standing apart in the SaaS market. The DataDocks team played an integral role throughout, ensuring the identity aligned with their vision and represented the strengths of their service.
Like what we did for DataDocks?
We can do the same for you. Tell us what has changed in the business, what the current brand is no longer doing well, and where the company is heading next.
Six short questions, about two minutes. If the project is a strong fit, you will hear back within two business days.